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Another school shooting in America

I am quite often against reactionary legislation that is often overly reactionary and ends up doing long term harm. The Patriot Act is the ultimate example of this.


for you both, how do you define a knee jerk reaction?

417 school shootings since columbine. i think we're just a litttttttle past knee jerk no??

Onward Setonia news

I'm no marketing guy, but there is something about scarcity and urgency that motivates consumers, too. That is, if everyone knew they could get a pizza there at 9 p.m. or whenever the mood hit them, then the urgency dissipates and maybe they get Chinese takeout instead. When you only have a limited window in which to pounce, many will do so.

I would agree, but money is money. I would be skeptical that very many bought it because it was "exclusive" and simply bought it because it's awesome.

I understand wanting to create value for Onward Setonia members, so perhaps I would instead take the approach of saying "OS members get access to these in the Fall, 6 months before regular customers" vs "oh hey these sold out immediately because we barely made any. Maybe we'll make more later".

You can create value for members without punishing non-members. It just requires good communication.
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