Interesting model and one to keep an eye on. Exactly the reason why I don't want to see a single-payer government run insurance program. Stifles innovation.
http://money.cnn.com/2018/01/30/news/companies/amazon-berkshire-jpmorgan-health-insurance/index.html
http://money.cnn.com/2018/01/30/news/companies/amazon-berkshire-jpmorgan-health-insurance/index.html