What people don't understand about Rivian is that they are also producing carrier vans for Amazon. Amazon put in an order for 100,000 vans. Amazing has a two year exclusivity deal with Rivian.
https://www.theverge.com/2021/11/8/22765853/rivian-fleet-sales-amazon-exclusivity-van-r1t-r1s. The question is not about demand. The question is whether they can produce that many vehicles. Tesla struggled with production. We shall see if Rivian learned from the mistakes of Tesla. Whatever the case, Rivian is going to triple in price within 4 to 5 years. Think about UPS, Fed Ex, Amazon all ordering electric vans. Rivian has the potential to be bigger than Tesla.
Amazing that GM was so far advanced in electric vehicle technology with the EV1 in the 1990's. For whatever reason, they just gave it all up. Some say this was a conspiracy with the oil companies to kill off the electric vehicle. GM now is struggling to get back into the electric vehicle game. In my opinion, Tesla, Rivian and Lucid are the future of the automotive market.