ADVERTISEMENT

New tax law as it applies to college athletics plus a comment from Pat Lyons

hbkmyr

All World
Gold Member
Dec 29, 2009
8,972
8,624
113
Well this is interesting. Posting here since it is directly related to college athletics.

The tax bill that has passed the House and Senatewill have wide-ranging impact on the college sports world if, as expected, President Trump signs it into law.

Major-college athletics programs are facing significant increases in the cost of already highly paid coaches and administrators due a tax that will be imposed on the compensation of all non-profit organizations’ most highly paid employees. For example, as currently constructed, Alabama’s contract with football coach Nick Saban likely will cost the university at least $1.2 million in addition to the $7.125 million in basic compensation he is scheduled to be paid if remains the Crimson Tide’s coach throughout the 2018 calendar year.

Meanwhile, athletics departments will have to mitigate potential fallout from the elimination of tax deductions that donors have been able to receive for contributions tied to rights to purchase tickets and that businesses have been able to receive for entertainment costs such as taking clients to sports events.

Another potential wrinkle is a change in the rules governing taxation of income from non-profit organizations’ unrelated businesses. In the collegiate setting, this could affect revenue from sports camps, a university golf course or sports medicine/physical therapy center that is open to the public.

Overall for schools, “this is going to cost hundreds of millions of dollars a year,” said Tom McMillen, a former congressman who is now president and CEO of the LEAD1 Association, which represents athletics directors at schools in the NCAA’s top-level Football Bowl Subdivision. “It’s literally half a College Football Playoff (worth of money). When you put it at that kind of magnitude, it wakes you up a little bit.”


It also shows why college sports administrators are not likely to get a lot of sympathy as they go forward under the new tax rules.

The College Football Playoff paid out $441 million last year, according to NCAA financial records.

Like other non-profit organizations, colleges will be responsible for paying a 21% excise tax on annual compensation above $1 million that goes to any of the organization’s five most highly compensated employees. The tax is set to take effect on compensation earned, beginning Jan. 1. It also will be applied to certain types of what the legislation calls “parachute payments,” or separation payments like a buyout. At many FBS schools, coaches and/or the athletic director are among the institution’s five highest-paid employees and making more than $1 million.

"That’s not tax reform – that’s trying to discourage seven-figure payments to college sports figures and pick up a little revenue,” said Duke law professor Richard Schmalbeck, who has been a longstanding critic of the deduction for college-sports donations that provide seat-purchase privileges.

According to data compiled by USA TODAY Sports, in the sport of football alone, there are 90 head or assistant coaches making more than $1 million this season. It’s possible not all of those coaches are among their respective schools’ five highest-paid employees, and certain forms of deferred compensation will not be subject to the excise tax. But based on pay for the 2017 season, 65 public schools would have faced a combined total of about $30 million in tax just for their football coaches. (Private schools will be subject to the tax.)

Cincinnati AD Mike Bohn said Tuesday: “We were doing some quick math on this today, and (with the compensation being paid to men’s basketball coach Mick Cronin and football coach Luke Fickell) it’s half-a-million dollars.”

Iowa State AD Jamie Pollard estimates his school is facing $700,000 in additional cost from this provision.

“That figure will have to either be passed on to ticket holders and donors, or taken out of the budgets of sports that are not … being targeted by the federal government,” Pollard said in an e-mail. “It is ironic that the compensation paid in those two sports, by sheer market pressure, will actually now generate an additional financial burden for athletics directors to try and solve in our industry. It will be interesting to watch the new wave of creative ideas and suggestions that will be developed by lawyers, agents and financial advisors, to try and get around the new excise tax.”

That process already is underway, according to Roger Denny, a St. Louis-based lawyer with Spencer Fane LLP whose practice areas include representation of coaches, AD’s and schools.

“Our athletic director/university clients are certainly asking about this and other issues in the bill, and we’ve been asked to start consider ways to mitigate the effects of the tax,” said Denny, who assists USA TODAY Sports with the compilation of its coaches’ compensation surveys.

Pollard said he believes many ticket buyers will retain their seats even with the elimination of the deduction for donations connected to those purchases. He said that the increase in the standard deduction might offset the loss of the itemized deduction.

But Marc Ganis, a sports business consultant who used to work with colleges but now focuses on pro sports, had concern not only about the mathematic effect, but also about what he called “the perceptive effect.”

“Certainly one of the things used to market (season tickets and suites) is the deductability,” he said. The loss of the deduction “may chill the sale to some people even more than the actual additional cost,” which, for businesses, may not be that significant because business-tax rates are being lowered.

Even before the legislation passed in Congress, some athletics departments were reaching out to donors to act while the deduction remains available. In a posting Tuesday on Baylor’s athletics website, AD Mack Rhoades wrote: “(W)e encourage you to consider completing your 2017-18 Bear Foundation commitment and/or pre-paying for 2018-19 before December 31, 2017, in order to claim the maximum deductions from your giving.”

The end of the business-entertainment deduction could impact pro sports franchises, as well. “Everyone is going to feel it,” Ganis said. “Pro, collegiate. Operas, symphonies – they all sell seating rights.

Pro sports escaped what might have been a major issue when the House-Senate conference committee that produced the final tax legislation declined to include a House-approved provision that specifically would have ended the use of tax-exempt bonds for pro sports stadiums and arenas. Private-activity bonds, a form of financing that colleges use for construction projects including athletic facilities, also would no longer have been tax-exempt under the House version; but that provision also was dropped by the conference committee.

https://www.usatoday.com/story/spor...ports-impact-new-tax-bill-millions/968741001/
 
I think this is definitely going to rock the worlds of many Universities' endowment funds.
 
I view this as a good thing. Selling PSLs and/or tying donations to season ticket purchases has always been a shameful scam.

That won't change much - if anything changes it'll just tie the whole thing together into the ticket price rather than being a split ticket and donation.
 
I view this as a good thing. Selling PSLs and/or tying donations to season ticket purchases has always been a shameful scam.
Agree.

The bill should have also taken away the NFL's tax exemption on issuing municipal bonds to pay for new stadiums but it fell short there which was wrong in my opinion.

At some point the compensation and money making of college sports programs had to hit a wall and this will speed it up. Colleges are going to have to get creative - I'm sure they will come up with something or a new way for us to keep our tickets and funnel money to the school.
 
  • Like
Reactions: shu09
From the school

As a valued season ticket holder of Seton Hall Men's Basketball, I am writing you today with important information regarding annual gifts associated with your men's basketball season tickets.

As you may know, the Senate passed a new tax package early this morning. When this is signed into law, annual contributions made after December 31, 2017 towards all season tickets would no longer qualify for any charitable tax deduction.

The Pirate Blue Athletic Fund would like to offer to all of our men's basketball season ticket holders the ability to make your yearly priority seating contributions now for future seasons. Prepayments may be made, but please be advised, should any donation levels change in the future, the season ticket holder would owe the balance.

Please note that this information is not intended as tax advice. We recommend donors consult their tax professional before making any tax-related decisions.

In the event you would like to prepay annual gifts associated with your season tickets, please send a check in a post marked envelope dated December 31, 2017 or prior to the following mailing address:

Jay Judge
Seton Hall University - Athletics
400 South Orange Ave
South Orange, NJ 07079

You may also make a gift online. Please make sure to select "Men's Basketball Priority Seating Donation" in the drop down menu after the comments section. In the comments section, please indicate the number of years in which you wish to prepay.

In the event you have any questions or would like to discuss your specific annual gift and other forms of payments, please contact the Pirate Blue Athletic Fund at 973-275-2202 or by email at pirateblue@shu.edu.

Thank you for your continued support of Seton Hall Athletics and GO PIRATES!

Patrick Lyons

image_handler.aspx

Vice President and Director of Athletics & Recreational Services
 
So that means the policy of tying season tickets to donor levels isn't going anywhere.

It's a nice idea to offer people the opportunity to make their future donations while they're still tax deductible (with a nice benefit to SHU of guaranteeing some early renewals), but I kind of doubt many people can afford the up-front out of pocket to pre-pay many seasons worth of donations in the next 10 days. Still nice for the people who can and would like to take advantage of it though.
 
So someone who donates to Pirate Blue(to support Pirate Blue) has to specify that it has nothing to do with their season Ticket seat location in order to get the deduction on Schedule A.
 
Good idea by Seton Hall though, trying to strike while the iron is hot.
 
I am not an accountant so this is just my understanding of the situation from talking to Pat last night. Verify this before accepting what I am saying as correct (feel free to correct me if I am wrong here!). Right now, 80% of your season ticket "donation" is tax deductible but next year it will be ZERO. What SHU is doing is letting you prepay under the current rules, so you get the tax donation. If you don't, next year, when you lose that deduction your actual cost for priority seating will go up substantially without that deduction.

Also, I believe the new tax law eliminates the ability for businesses to deduct tickets as an fyi-
Fringe Benefit Deductions and Exclusions

The new tax law makes some changes to which fringe benefits can be deducted as a business expense. Specifically, the bill amends section 274 of the Tax Code to provide that deductions are not allowed for "(1) an activity generally considered to be entertainment, amusement or recreation, (2) membership dues with respect to any club organized for business, pleasure, recreation or other social purposes, or (3) a facility or portion thereof used in connection with any of the above items."

According to the conference report, this provision:

repeals the present-law exception to the deduction disallowance for entertainment, amusement, or recreation that is directly related to (or, in certain cases, associated with) the active conduct of the taxpayer’s trade or business (and the related rule applying a 50 percent limit to such deductions).
 
Well this is interesting. Posting here since it is directly related to college athletics.

The tax bill that has passed the House and Senatewill have wide-ranging impact on the college sports world if, as expected, President Trump signs it into law.

Major-college athletics programs are facing significant increases in the cost of already highly paid coaches and administrators due a tax that will be imposed on the compensation of all non-profit organizations’ most highly paid employees. For example, as currently constructed, Alabama’s contract with football coach Nick Saban likely will cost the university at least $1.2 million in addition to the $7.125 million in basic compensation he is scheduled to be paid if remains the Crimson Tide’s coach throughout the 2018 calendar year.

Meanwhile, athletics departments will have to mitigate potential fallout from the elimination of tax deductions that donors have been able to receive for contributions tied to rights to purchase tickets and that businesses have been able to receive for entertainment costs such as taking clients to sports events.

Another potential wrinkle is a change in the rules governing taxation of income from non-profit organizations’ unrelated businesses. In the collegiate setting, this could affect revenue from sports camps, a university golf course or sports medicine/physical therapy center that is open to the public.

Overall for schools, “this is going to cost hundreds of millions of dollars a year,” said Tom McMillen, a former congressman who is now president and CEO of the LEAD1 Association, which represents athletics directors at schools in the NCAA’s top-level Football Bowl Subdivision. “It’s literally half a College Football Playoff (worth of money). When you put it at that kind of magnitude, it wakes you up a little bit.”


It also shows why college sports administrators are not likely to get a lot of sympathy as they go forward under the new tax rules.

The College Football Playoff paid out $441 million last year, according to NCAA financial records.

Like other non-profit organizations, colleges will be responsible for paying a 21% excise tax on annual compensation above $1 million that goes to any of the organization’s five most highly compensated employees. The tax is set to take effect on compensation earned, beginning Jan. 1. It also will be applied to certain types of what the legislation calls “parachute payments,” or separation payments like a buyout. At many FBS schools, coaches and/or the athletic director are among the institution’s five highest-paid employees and making more than $1 million.

"That’s not tax reform – that’s trying to discourage seven-figure payments to college sports figures and pick up a little revenue,” said Duke law professor Richard Schmalbeck, who has been a longstanding critic of the deduction for college-sports donations that provide seat-purchase privileges.

According to data compiled by USA TODAY Sports, in the sport of football alone, there are 90 head or assistant coaches making more than $1 million this season. It’s possible not all of those coaches are among their respective schools’ five highest-paid employees, and certain forms of deferred compensation will not be subject to the excise tax. But based on pay for the 2017 season, 65 public schools would have faced a combined total of about $30 million in tax just for their football coaches. (Private schools will be subject to the tax.)

Cincinnati AD Mike Bohn said Tuesday: “We were doing some quick math on this today, and (with the compensation being paid to men’s basketball coach Mick Cronin and football coach Luke Fickell) it’s half-a-million dollars.”

Iowa State AD Jamie Pollard estimates his school is facing $700,000 in additional cost from this provision.

“That figure will have to either be passed on to ticket holders and donors, or taken out of the budgets of sports that are not … being targeted by the federal government,” Pollard said in an e-mail. “It is ironic that the compensation paid in those two sports, by sheer market pressure, will actually now generate an additional financial burden for athletics directors to try and solve in our industry. It will be interesting to watch the new wave of creative ideas and suggestions that will be developed by lawyers, agents and financial advisors, to try and get around the new excise tax.”

That process already is underway, according to Roger Denny, a St. Louis-based lawyer with Spencer Fane LLP whose practice areas include representation of coaches, AD’s and schools.

“Our athletic director/university clients are certainly asking about this and other issues in the bill, and we’ve been asked to start consider ways to mitigate the effects of the tax,” said Denny, who assists USA TODAY Sports with the compilation of its coaches’ compensation surveys.

Pollard said he believes many ticket buyers will retain their seats even with the elimination of the deduction for donations connected to those purchases. He said that the increase in the standard deduction might offset the loss of the itemized deduction.

But Marc Ganis, a sports business consultant who used to work with colleges but now focuses on pro sports, had concern not only about the mathematic effect, but also about what he called “the perceptive effect.”

“Certainly one of the things used to market (season tickets and suites) is the deductability,” he said. The loss of the deduction “may chill the sale to some people even more than the actual additional cost,” which, for businesses, may not be that significant because business-tax rates are being lowered.

Even before the legislation passed in Congress, some athletics departments were reaching out to donors to act while the deduction remains available. In a posting Tuesday on Baylor’s athletics website, AD Mack Rhoades wrote: “(W)e encourage you to consider completing your 2017-18 Bear Foundation commitment and/or pre-paying for 2018-19 before December 31, 2017, in order to claim the maximum deductions from your giving.”

The end of the business-entertainment deduction could impact pro sports franchises, as well. “Everyone is going to feel it,” Ganis said. “Pro, collegiate. Operas, symphonies – they all sell seating rights.

Pro sports escaped what might have been a major issue when the House-Senate conference committee that produced the final tax legislation declined to include a House-approved provision that specifically would have ended the use of tax-exempt bonds for pro sports stadiums and arenas. Private-activity bonds, a form of financing that colleges use for construction projects including athletic facilities, also would no longer have been tax-exempt under the House version; but that provision also was dropped by the conference committee.

https://www.usatoday.com/story/spor...ports-impact-new-tax-bill-millions/968741001/
Just another great X-mass present from this bill.

LOL
 
From the school

As a valued season ticket holder of Seton Hall Men's Basketball, I am writing you today with important information regarding annual gifts associated with your men's basketball season tickets.

As you may know, the Senate passed a new tax package early this morning. When this is signed into law, annual contributions made after December 31, 2017 towards all season tickets would no longer qualify for any charitable tax deduction.

The Pirate Blue Athletic Fund would like to offer to all of our men's basketball season ticket holders the ability to make your yearly priority seating contributions now for future seasons. Prepayments may be made, but please be advised, should any donation levels change in the future, the season ticket holder would owe the balance.

Please note that this information is not intended as tax advice. We recommend donors consult their tax professional before making any tax-related decisions.

In the event you would like to prepay annual gifts associated with your season tickets, please send a check in a post marked envelope dated December 31, 2017 or prior to the following mailing address:

Jay Judge
Seton Hall University - Athletics
400 South Orange Ave
South Orange, NJ 07079

You may also make a gift online. Please make sure to select "Men's Basketball Priority Seating Donation" in the drop down menu after the comments section. In the comments section, please indicate the number of years in which you wish to prepay.

In the event you have any questions or would like to discuss your specific annual gift and other forms of payments, please contact the Pirate Blue Athletic Fund at 973-275-2202 or by email at pirateblue@shu.edu.

Thank you for your continued support of Seton Hall Athletics and GO PIRATES!

Patrick Lyons

image_handler.aspx

Vice President and Director of Athletics & Recreational Services

They may want to verify this with the IRS, I read something similar about pre-paying your 2018 property taxes in 2017 and the general consensus from the tax lawyers and accountants in article was the IRS probably Would Not allow you to use a loop hole of prepaying future taxes .
 
  • Like
Reactions: wpc75
This is a big shock to all schools of any size. Seton Hall and many other schools were able to get more money for the tickets to their game. My ticket with seat donation comes to $100 per ticket per game. I do not mind paying that for Nova and other big east games but how does one justify that for last night, FDU and other games. Then add the insult of playing New Year's Eve at 5pm.
This will hurt SHU big time going forward along with other schools. Everyone raised the price of the tickets knowing that it was deductible either for business or charitable. . There will be quick movement in the Big East to add a team to get to 20 league games very quickly so they do not have to pay teams to come play. The schools who use buy games to support their programs will get less money or they will find home and home. Having 16 games at the Rock may not be happening in the near future.

The increase in cost for the Big East Tournament over the last two years will now also cause problems with tax laws. Ticket prices are around $150 per ticket per session. It is a corporate event. It will be very intersting watching this.
 
UMMM I want the donation... Why would we want this to change?
Code Sec. 170(l) below repealed as part of the Tax Cuts and Jobs Act.
For any payment to or for an institution of higher education that would be allowable as a charitable deduction but for the fact that the taxpayer receives (directly or indirectly) the right to purchase tickets for seating at an athletic even in an athletic stadium of the institution, 80 percent of that payment is treated as a charitable contribution.
 
UMMM I want the donation... Why would we want this to change?

I didn't say we'd want it to change, just that it's the only change I could see happening. I interpreted a post above mine to suggest that with this new tax law, we could see the donation portion of season tickets disappear, effectively lowering the cost of season tickets. My point was that the price won't go down, if the donation does disappear, would just be lumped into the ticket price.

The donation portion being tax-deductible is something the sales staff would point to in response to an objection over price. Now, without that sales tool, (and depending on how separate Pirate Blue and Athletic Department finances are kept, I can't claim to be knowledgeable on this) they could have perhaps lumped it all into one price or changes the donation/ticket money ratio. We've since learned that a portion of the STH payment being a Pirate Blue donation is not going away.
 
ADVERTISEMENT

Latest posts

ADVERTISEMENT