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Seton Hall Athletics Extends and Expands Partnership with The Aspire Group

Halldan1

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For immediate release – Dec. 15, 2015


The Aspire Group Contact: A.J. Smith aj.smith@theaspiregroupinc.com

South Orange, N.J. -
Seton Hall Athletics has elected to continue working with the global leaders in ticketmarketing, sales and service through 2018. The partnership extension between Seton Hall Athletics and The Aspire Group includes growing Aspire’s responsibilities to oversee all athletic ticket sales and service as well as continuing to provide database marketing and analytics support.

"We are excited to continue our partnership with The Aspire Group as we build on our recent successes with ticket sales,” stated Bryan Felt, Senior Associate Athletic Director, Development & External Affairs. “Aspire delivers enhanced customer service to our loyal Pirate fans, which will lead to long-term sustainability through deeper customer relationships as well as immediate revenue and attendance results.”

"Seton Hall is a unique property in a diverse sports landscape. The school sits in a traditional college community however is located just a couple of miles from NYC, the mecca of basketball. Our fans demand success, and our Fan Relationship Management Center (FRMC) strives to deliver that demand each and every day," stated Chris Hernandez, Manager of the Seton Hall Fan Relationship Management Center.

Since 2012, the Seton Hall FRMC has had many accomplishments, including increased new ticket sales revenues by 275%, this past fiscal year produced over a quarter million in new revenue and through database marketing generated close to $44,000 in renewal revenue.

About The Aspire Group

The Aspire Group is a global sports and entertainment marketing firm that specializes in enhancing all revenue streams while building lifelong fans for our clients through superb fan engagement and service. The Aspire Group currently works with client partners in North America, Europe and Australia providing ongoing strategic business consulting and research; outsourced services; and implementation support in all facets of sport business and investment optimization. Aspire has become the global leader in outsourced revenue enhancement with more than 40 collegiate properties in the USA and more than 100 additional sports and entertainment properties who have trusted Aspire to drive revenue, attendance and enterprise value. In 2015, The Aspire Group was ranked by Forbes as one of the “Top 10 Best Places To Work For In Sports” and nominated by Sports Business Journal for a “Best In Property Consulting, Sales and Client Services” award for the second time. For more information, please visitwww.theaspiregroupinc.com.
 
I don't know anything about Aspire Group, other than I got an email a few weeks ago offering me a "deal" that included two game tickets (one was Creighton and the other started at 9:00 pm) and a wool hat for $50. Miiiiiight want to go back to the drawing board on that one, fellas.
 
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Sorry. I deleted your original message because I thought you were saying your post was a mistake.

My error.
no problem...i assume we are paying a high fee for their services and what exactly have they done differently.
 
The best marketing tactics in the world will not compensate for the years of losing. And giving tickets away shows desperation.

If we start winning, they will come. There were 12000 fans at the Rock when we beat St. John's last year.

And if we hadn't fizzled so badly we could have kept up the ticket sales momentum. As it is, I'm told our season ticket sales this year are the same as last

Renewals were about hope, faith and loyalty- not marketing.
 
"...including growing Aspire’s responsibilities to oversee all athletic ticket sales and service as well as continuing to provide database marketing and analytics support."

Unless they start selling volleyball season tickets again and greatly expand the baseball/soccer facilities (bathrooms, concessions, souvenirs, expanded seating with seatbacks) so they can sell season tickets for those sports I'd really like to know what "growing" and "ticket sales" they are referring to.
 
No matter how creative your marketing is , no matter how great an effort you expend on bringing customers in , you have to have a product that people want to buy and that goes in business and in sports. While the " brand " , even if it's mediocre , will always have its loyalists it will never be a " top seller " until the product becomes one that your target audience wants .
 
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The best marketing tactics in the world will not compensate for the years of losing. And giving tickets away shows desperation.

If we start winning, they will come. There were 12000 fans at the Rock when we beat St. John's last year.

And if we hadn't fizzled so badly we could have kept up the ticket sales momentum. As it is, I'm told our season ticket sales this year are the same as last

Renewals were about hope, faith and loyalty- not marketing.
thats my point,
Probably much cheaper than having a full-time, in-house marketing and ticket sales staff.
ummmm there is a in house marketing department as well as in house ticket people.
 
There's an assistant AD for marketing and an assistant AD for tickets, but everything else (ticket sales, cold calls/solicitations, marketing and ticketing grunt work, media ad sales, etc) is contracted out.
 
The Aspire Group ‏@theaspire_group Dec 15

@theaspire_group and @SHUAthletics continue partnership through 2018! #AspireDifference http://ow.ly/VU8PI

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There's a whole lot of ignorance of the facts in this thread. But the marketing deal sucks, because everything sucks.
 
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