Seton Hall Partners with The Brandr Group on NIL Group Licensing - Seton Hall University Athletics
This partnership creates new opportunities for Seton Hall student-athletes to profit off their Name, Image and Likeness (NIL) using the school's official trademarks
shupirates.com
South Orange, N.J. – Seton Hall University Athletics and The Brandr Group (TBG) have established a group licensing agreement for the university's student-athletes covering all the Pirates' 14 sports. This partnership creates new opportunities for Seton Hall student-athletes to profit off their Name, Image and Likeness (NIL) using the school's official trademarks and logos.
"As we continue to grow our NIL program, giving our student-athletes the means to co-brand with the University that they represent will help them further take advantage of their NIL opportunities," said Bryan Felt, Seton Hall's Director of Athletics and Recreation. "Teaming with The Brandr Group on this agreement opens up avenues for group licensing opportunities and will make things very easy for our student-athletes to begin profiting from sales of apparel and merchandise. An added benefit is that this will give our fans new options to support their favorite Seton Hall student-athletes."
The collaboration with TBG allows for the collective use of student-athletes' NIL in licensing and marketing programs, co-branded with Seton Hall logos and marks. Student-athletes will have the option to voluntarily join a group licensing program. Participation in the program will not limit any student-athlete's NIL rights in their individual licensing and marketing activities. Potential licensees interested in learning more should contact Jim Neish at TBG.
TBG, a brand management, marketing and licensing agency, will manage and administer the program as well as create licensing opportunities on behalf of the student-athletes. With decades of collective management experience for some of the world's largest brands, TBG also manages group rights programs for the NFL, NBA and MLB players associations in the college space.
Products that combine team logos and player names and numbers have accounted for a large portion of licensed sports merchandise sales at the professional level for decades, and this program provides the same opportunities to collegiate student-athletes.
"Group licensing deals have been a game changer across the collegiate sports landscape, and we look forward to working with Seton Hall Athletics to create profitable opportunities for their student-athletes," said Rick Perko, Vice President of Program Development at TBG. "Through this group licensing agreement, Seton Hall student-athletes now have the option to monetize their NIL through the school's sponsorship and merchandising portfolio, while Pirates fans will enjoy new ways to celebrate their favorite players."
Fans can expect to be able to purchase official Seton Hall merchandise, including team jerseys with the name and number of Pirates' players who have joined the respective group licensing program, once TBG enters into agreements with applicable school trademark licensees.
About The Brandr Group
The Brandr Group (TBG) is a brand management, marketing and licensing agency powered by a team with decades of collective management experience for some of the world's largest brands. TBG has emerged as the leading agency in group licensing programs, with rights to over 70 college athletic programs and their student athletes in the Name, Image and Likeness category including the biggest brands in college athletics. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing endeavors. For more information, please visit tbgusa.com.
