I love the branding and concept of the mystery "SHU Box" the school is using as a donation incentive but feel like having it as a 1 time thing is a bit of a missed opportunity.
Is there any opportunity for one of our NIL collectives to get it right and put together a quarterly or bi-monthly subscription box?
The downsides are obviously more work and lower pass through (relative to standard donations), but how many fans/alums would sign up for a $50/box quarterly subscription of SHU swag that supports NIL but aren't currently donating to NIL?
At a 50% passthrough, that's a $100/yr donation for each subscription. It keeps people coming back and is more palatable (IMO) than simply donating to a professional athlete's salary. And of course, people who want to contribute more through standard donations are still fully encouraged to do so.
Maybe it's a stupid or unfeasible idea, but that's what message boards are for, right?
Is there any opportunity for one of our NIL collectives to get it right and put together a quarterly or bi-monthly subscription box?
The downsides are obviously more work and lower pass through (relative to standard donations), but how many fans/alums would sign up for a $50/box quarterly subscription of SHU swag that supports NIL but aren't currently donating to NIL?
At a 50% passthrough, that's a $100/yr donation for each subscription. It keeps people coming back and is more palatable (IMO) than simply donating to a professional athlete's salary. And of course, people who want to contribute more through standard donations are still fully encouraged to do so.
Maybe it's a stupid or unfeasible idea, but that's what message boards are for, right?
