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Television Rating for Seton Hall vs. Wichita State

A disappointing rating. British Soccer on NBC beat us with something like a .63 rating. O well.
 
Maybe Fox shouldn't schedule two lower level teams in terms of brand recognition at the same time as the biggest brands in the sport. College bball isn't going to get many casual fans this time of year. So you're competing for the same diehard fan base. If they aren't SHU or Wichita State fans, most of em are gonna watch Duke, UNC, etc before us.
 
SHU has no name recognition outside of our area, and Witchita dropped outside the top 25. Still, it was nice to be on a network channel, even if we only had 25% of the viewers of the other top games
 
Bobbie Solo said:
Maybe Fox shouldn't schedule two lower level teams in terms of brand recognition at the same time as the biggest brands in the sport. College bball isn't going to get many casual fans this time of year. So you're competing for the same diehard fan base. If they aren't SHU or Wichita State fans, most of em are gonna watch Duke, UNC, etc before us.
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That's definitely a factor. Also being on FOX, which is not synonymous with college basketball unlike ESPN and CBS. I was disappointed that most of the quality games last Saturday were tipping before 2pm. That'll hurt ratings by itself even before you get to the other factors involved.
 
I believe those ratings are for the top 56 markets, which would not include Wichita. I'd love to know the respective shares in the NYC and the Wichita markets.

Moreover, demographics can be more important than ratings and share numbers. I'm just happy that FOX continues to make an effort.

I'm not sure how much promotion went into that game outside each team's web site. It's not as if there's a game every week and fans even know to click on Ch. 5 in NYC/local FOX at that time each week to watch college basketball. Their college basketball broadcasts seem random and infrequent.

It would be nice if there was at least one BE game on FOX every Saturday in January and February.

ESPN does a great job of promoting weekly viewing with "Big Monday," "Rivalry Week," etc. You have to promote and hype relentlessly.
 
Want to be disappointed, wait until I share the Big East finances of the first full season.
 
400SOAVE said:
I believe those ratings are for the top 56 markets, which would not include Wichita. I'd love to know the respective shares in the NYC and the Wichita markets.
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Who cares, total eyeballs is what pays the bills.

400SOAVE said:
It would be nice if there was at least one BE game on FOX every Saturday in January and February.
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There was last year starting in late January and the Seton Hall - Wichita State game matches up pretty well with last year's national games (see below). Still dismal in comparison to other college basketball games.

01/25/15 1.4 2.165M 2:00 PM Duke/St. John’s FOX
01/31/15 0.2 353K 12:00 PM Providence/St. John’s FOX
02/07/15 0.3 491K 2:00 PM Georgetown/Villanova FOX
02/14/15 0.3 420K 12:30 PM St. John’s/Xavier FOX
02/21/15 0.4 453K 2:30 PM Villanova/Marquette FOX
02/21/15 0.3 444K 12:00 PM Seton Hall/St. John’s FOX
02/28/15 0.4 566K 2:00 PM Villanova/Xavier FOX
03/07/15 0.3 504K 2:00 PM St. John’s/Villanova FOX
03/07/15 0.3 470K 12:00 PM Seton Hall/Georgetown FOX

And last year's Big East Tournament on FS1 was only a fraction of these FOX numbers.
 
We are on national tv and we are complaining? In the Old BE this would not happen (except for the complaining). We are blessed in this new conference. Applications are up circa 30% in the post NBE era when applications are about flat nationally-- in my view this increase is directly related to our increased tv exposure. Why do posters dwell on the negative? Are thing perfect? No, but 30% of our league is in the top10. Lets enjoy our 10-2 record and our great new conference! Merry Christmas!
 
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Those looking to watch sports on a saturday after regular season cfb is done aren't even looking at that section of the media guide
 
Fox had technical issues with Optimum/Cablevision in my area for most of the 2nd half. It came back with I think 2 minutes left of the half.
 
Bobbie Solo said:
Maybe Fox shouldn't schedule two lower level teams in terms of brand recognition at the same time as the biggest brands in the sport. College bball isn't going to get many casual fans this time of year. So you're competing for the same diehard fan base. If they aren't SHU or Wichita State fans, most of em are gonna watch Duke, UNC, etc before us.
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So you watched the Duke game?
 
No one is complaining, but the numbers don't bode well for the Big East when it comes time for the next contract. Hopefully the numbers improve otherwise the conference will be getting much less $ overall and therefore per team from whichever network deals they sign. This stuff is important....it's the backbone of the league and the exposure/$ coming in all affect recruiting.

You can all be rah rah positive and only care if we win games, but this stuff matters and will affect long time stability of Big East bball. The ratings need to improve.
 
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It's pretty amazing how some of the worst Pro/College football games can and will outdraw some very good college bball games.
 
TrueBlue1989 said:
We are on national tv and we are complaining? In the Old BE this would not happen (except for the complaining). We are blessed in this new conference. Applications are up circa 30% in the post NBE era when applications are about flat nationally-- in my view this increase is directly related to our increased tv exposure. Why do posters dwell on the negative? Are thing perfect? No, but 30% of our league is in the top10. Lets enjoy our 10-2 record and our great new conference! Merry Christmas!
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Some people will never be happy unless they're bitching about something. Sadly there are a few on this board who seem to be happier when the team is struggling so they can feel justified in the aforementioned bitching.
 
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Bobbie Solo said:
You can all be rah rah positive and only care if we win games, but this stuff matters and will affect long time stability of Big East bball. The ratings need to improve.
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You are absolutely correct. But winning first matters more. Sure both go hand in hand. But you must have the product to sell before you get buyers.

Nova took the lead for this in the last two years representing the Big East. But unfortunately failed to cash in when it counted the most in the Tournament.

Now, in year three the conference needs a national presence to hang their hat on. When that success comes the league and their TV ratings will benefit.
 
It's really very simple, right now the BE and Fox are trying to sell a product that's not as good as its competitors and a key part of that can be attributed to the Conference's lack of success in the NCAA's . When the team's in the BE start going deep in the Tourney, start beating the big name schools and doing both on a consistent basis the sell becomes easier and you'll start seeing viewership increase.

The key to success is winning and to do that the teams in this Conference are going to have to sign more of the top 50 players and that means beating out the big name programs for the very top talent. While we're doing well getting players ranked in the 75 to 150 our success rate among the top 25 and top 50 is lacking . As others have said its all about winning and winning begins with adding talent to your roster .
 
I didn't initiate the post to complain or to dwell on the negative. It is extraordinarily wonderful that we are on national television so often now. But it is also important to know about the tv ratings because the longevity of such tv exposure is dependent on them. Winning will solve a lot of problems. But we and all of the Big East needs to win perennially for a long time. Also, Fox definitely needs to establish a regular game time for college basketball and promote the heck out of it. I will say that the network did a good job advertising the game for a week or two before it took place.

It is also interesting to note that comcast, at least in this area, didn't show the game or 99 percent of it. That surely must have caused a dip in the ratings.
 
Halldan1 said:
You are absolutely correct. But winning first matters more. Sure both go hand in hand. But you must have the product to sell before you get buyers.

Nova took the lead for this in the last two years representing the Big East. But unfortunately failed to cash in when it counted the most in the Tournament.

Now, in year three the conference needs a national presence to hang their hat on. When that success comes the league and their TV ratings will benefit.
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FOX knows exactly what it is doing. It is building its brand and investing in the BE brand. This is a very sophisticated corporation which has publicly stated that FS1 is ahead of schedule. It thinks in terms of decades not years. Why else would it have signed a huge 12 year contract with the BE on its inchoate sports channel? Sports content is growing in value and I have zero doubt that the next BE contract will be at a higher valuation. In fact, I would wager that FOX will recut the deal, again at a higher price, well before the end of its expiration.

Clearly wins and losses are paramount. If SJU and DePaul can become top 50 type programs again then the next contract will be very rich. Finally, I believe that it is a matter of time before Uconn gives up big time FB and will rejoin the BE with full granting of media rights (if this occurs then contract value will be further enhanced). Finally, the BE has more nationally broadcast games (ie FOX and CBS) then any other conference which can only help the BE brand.

The glass is half full.
 
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The TV deal has another decade remaining. The ratings need to get better, but not next year. It is a 12 yr deal.

Big Fox is airing big east games pretty regularly this year on weekends. Those should hit in the 400-700k viewer range, with an average around 500k. That's where we are at right now. It is going to take a couple years before these numbers start hitting 1m+.

And now we have more high end teams to promote. We are starting to see top ten numbers next to the teams' names in the promotions. That is big. Four teams have been in the top ten this year. That is waaaaay ahead of schedule from where we should be looking back to 2013.

And while the fox contract seems big, on a per game basis it is pretty cheap content for them. And their hope is that by the back end it is even cheaper compared to the market, which it should be. And for us, the money is secondary to the exposure and promotion for the league.

Also, the ratings are not a big east thing, but a mutual fox growing thing. Georgetown v St. John's on CBS last year topped a million, while none of our big fox games did. The nova v gtown game on CBS in two weeks will top a million, but the nova games on fox will be closer to 600k. But it's a long term growth thing, and both sides are pretty committed to making it work.

All is good.
 
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ncaaball2 said:
Big Fox is airing big east games pretty regularly this year on weekends. Those should hit in the 400-700k viewer range, with an average around 500k. That's where we are at right now.
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Perhaps a little high on the upside of your projected numbers.

Basically similar FOX schedule to last year, where those games between Big East teams averaged 462,625 viewers with a high of 566,000.
 
SPK145 said:
Perhaps a little high on the upside of your projected numbers.

Basically similar FOX schedule to last year, where those games between Big East teams averaged 462,625 viewers with a high of 566,000.
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I think we get near the 700k for a game this yr
maybe it is the big east finals, maybe one of those games down the final weeks. I don't think it is too much of a stretch.

I do expect both CBS games to be up around a million.
 
The glass is more than half full. Two years ago the Catholic 7 were adrift in a football crazed sports world and the future was uncertain at best. Look where SHU and the league are now: $500 million 12 year TV deal, 3 teams in top 10, 4 in top 20, top 5 in conference power ratings, recruiting is very solid. The league has a recognizable and distinct brand. We need a couple teams to get to the 2nd weekend. It will happen, hopefully this year.
 
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SPK145 said:
Want to be disappointed, wait until I share the Big East finances of the first full season.
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Are you talking about the conference or the individual schools? The schools seem to be doing well. Marquette is leading the pack averaging over $16 mill the first two years. Nova is up over $10 mill its first two years, which is more than it was getting in the old big east. Seton Hall is up to almost $7 mill.

And the money is secondary in the big picture. These schools have huge operating budgets where $5-10 mill is a pretty low percentage. It's all about the exposure and promotion. I was sitting in a bar in hawaii two weeks ago watching NFL and saw commercials for seton hall basketball. No joke. That's huge exposure.
 
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ncaaball2 said:
I think we get near the 700k for a game this yr
maybe it is the big east finals, maybe one of those games down the final weeks. I don't think it is too much of a stretch.

I do expect both CBS games to be up around a million.
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Aren't the Big East finals on FS1 like last year, which drew 414,000 viewers?

The lone CBS game last year was St. John's-Georgetown which drew 884,000 viewers so your million may come true but that is FAR less than what other CBS games from other conferences get.
 
radecicco said:
The glass is more than half full. Two years ago the Catholic 7 were adrift in a football crazed sports world and the future was uncertain at best. Look where SHU and the league are now: $500 million 12 year TV deal, 3 teams in top 10, 4 in top 20, top 5 in conference power ratings, recruiting is very solid. The league has a recognizable and distinct brand. We need a couple teams to get to the 2nd weekend. It will happen, hopefully this year.
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Exactly. Thinking back to Villanova at the time the C7 were to split: nova had just gone through their worst season under Jay wright, lost 20 games, and put together a team that was a bubble team that lost to Columbia in the season immediately prior. Nova was not ranked to start the first new big east season. But by thanksgiving of yr 1 they moved into the top 15 and stayed there for the next 41 weeks, finally having that snapped last week (now only ranked 17). That is so much better than any nova fan would have thought would happen.

Providence is ranked for back to back seasons, in the top ten for the first time since 1978, and looking at three straight tournaments for the first time in how long? They have stepped into the void created by uconn and Cuse even quicker than anyone expected.

Xavier is ranked higher than any time in school history. Butler was thought to be questionable after Stevens left, but they are back in the top ten.

Heck, seton hall was even ranked last yr. Not exactly something people were expecting two years ago.

Even St John's made the tournament. St John's has been terrible for a decade and even they went dancing.

Really, outside of marquette and Georgetown, the other schools not named DePaul are doing much better than anyone would have predicted two years ago. And Marquette seems to have turned it around.

We are way ahead of schedule.
 
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SPK145 said:
Aren't the Big East finals on FS1 like last year, which drew 414,000 viewers?

The lone CBS game last year was St. John's-Georgetown which drew 884,000 viewers so your million may come true but that is FAR less than what other CBS games from other conferences get.
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The St. John's v Georgetown rating was .91, which wasn't too far off if the 1.3 that unc v Miami got on CBS the same day. (I thought .91 was a mill, just over 100k per .1). That's not a bad number considering neither the johnnies or Hoyas were ranked or have been good lately.

And that .91 was double the .46 that nova v Xavier got on BIG FOX that same day. So it is clearly not just a big east thing, as fox in general is still trying to establish itself as a college hoops home. i am confident that over the next ten years they will continue to improve in this area.

Last year big fox big east games hovered in the 0.45-0.50 range. The Xavier v Cincy game hit 0.52 a couple weeks ago. I think we can see some games get up to the 0.60 range this year (not on average, but a game or two) and hopefully the big east finals gets up near 0.70. Baby steps!

The big east finals is on BIG FOX this yr.
 
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ncaaball2 said:
Are you talking about the conference or the individual schools? The schools seem to be doing well. Marquette is leading the pack averaging over $16 mill the first two years. Nova is up over $10 mill its first two years, which is more than it was getting in the old big east.
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There's a reason Marquette and Villanova are doing so well, stay tuned.
 
The 0.52 that nova v Marquette drew on fox isn't that far off from the 0.68 that Florida v LSU drew the same day in CBS. Nobody is going to be able to keep up with Duke and Kentucky, and they could put a grass growing competition in eson and draw 0.80 rating. But We are where we should be at this point in our dozen year partnership. We knew the ratings would be low to start, but the promotion and marketing makes up for that in my opinion.

The one thing I would like to see changed is stagger the games more. I do try to watch all the big east games, that's only 3-5 per weekend day in conference play. But I hate when they put three of them in at noon on a Saturday.
 
What some are overlooking is that FS1 wasn't included in many cable packages last year thus affecting viewership. It wasn't here until this fall. It's a growing network. Obviously ESPN is the flagship for sports viewing. I think my former client is on the downward spiral thanks to ownership and cost. They've overpaid and are now paying the price.
 
I recognize that the posting of the actual viewership numbers is one measurement of how the BE is doing but what I would love to see is where we are in relationship to what Fox , CBS or any other media outlet projected the numbers to be , which in my mind , would be a fair barometer of how we're doing . If we're ahead of projections, that would be terrific and if we're behind then that's a different story.
 
The ratings aren't the most important quotion here, it's what revenue the games pay FOX in commercials. But ratings will affect the commercials if they continue to be poor.
 
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