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SOUTH ORANGE, N.J. – (November 20, 2024) Seton Hall Athletics and Learfield, the media and technology company powering college athletics, have agreed to a multi-year extension of their longstanding relationship to run through 2036. With this early renewal, Learfield will continue as the multimedia rights holder through Seton Hall Sports Properties, working with the university to deliver innovative solutions in in key areas, including Name, Image, Likeness (NIL), data and digital marketing strategies and enhanced fan engagement platforms.

“Since 2014, our partnership with Learfield has helped us recognize the value of the investments we make in our athletics programs, student-athletes and fans,” said Bryan Felt, Seton Hall Director of Athletics and Recreation. “We reached this agreement together with Seton Hall Sports Properties nearly two years early to set a framework for the future and to continue building on the success we’ve seen in revenue generation, NIL opportunities for our student-athletes, and relationships with our local, regional and national brand partners.”

The agreement delivers more value and flexibility in the evolving college athletics landscape by leveraging Learfield’s data and digital expertise, powered by Fanbase, the most comprehensive fan data infrastructure in college athletics. Demographic, geographic and profile data metrics can be used by the multimedia rights team and the Seton Hall Athletics staff to better target Pirates fans and maximize brand partnership opportunities. Starting this year, Seton Hall Sports Properties began incorporating NIL elements into partnership deals, resulting in 11 student-athletes engaging in NIL opportunities with esteemed partners Delta Dental, Zebra Pen, and the Northeast Beef Promotion Initiative.

By aggregating Learfield’s services, Seton Hall has experienced remarkable growth including a nearly 50% increase in incremental revenue and a significant 119% growth in average deal size over the last few seasons, highlighted by the renewal of the Pirates’ largest partner, RWJBarnabas Health, to a 10-year agreement signed in 2023-24.

Additionally, Seton Hall increased group sales by over 1,500 tickets, achieving a record number of season ticket holder accounts while maintaining a 90% renewal rate, thanks to its strategic partnership with premium sales and customer service team Learfield Amplify.

“We are excited to extend our relationship with Seton Hall and continue the meaningful collaboration we’ve built over the years,” said Daryl Jasper, Learfield’s Vice President of Sports Properties. “Our enterprise-wide approach has positioned us to thrive in this new era of college athletics, allowing us to exceed our goals in revenue generation and enhance opportunities for student-athletes. Together, we look forward to driving even greater success in the years to come.”

The expansive renewal also includes long-term extensions with Learfield’s licensed merchandise agency CLC, digital sports solutions provider SIDEARM Sports, and Learfield Amplify.


About Seton Hall Athletics

Located in South Orange, N.J., just 14 miles outside of New York City, Seton Hall Athletics has emerged as a leader in developing student-athletes who compete at the highest level both academically and athletically. A member of the BIG EAST Conference, winner of 45 conference championships and actively boasting a cumulative grade-point average of 3.531, Seton Hall is student-athlete centric in its vision for success and provides student-athletes for all 14 varsity programs all the necessary resources to reach their full potential both on the field and in the classroom. For more information, visit SHUPirates.com or download the SHU Pirates Mobile App available on both Android and iOS devices.

About Learfield

Learfield is the media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.

THURSDAY, NOVEMBER 21, 2024
PRINCETON (2-2) at SETON HALL (4-0)
SOUTH ORANGE, N.J. – Walsh Gymnasium
7:00 p.m. ET

LIVE VIDEO: Pirate Sports Network on FloCollege
(Ryan Johnston & Phil Stern)
LIVE AUDIO: 89.5 FM WSOU or WSOU.net
(Lauren Reese & Victor Gonzalez)
FOLLOW ALONG: StatBroadcast | Instagram | X (Twitter)
GAME NOTES: SETON HALL | PRINCETON

THE GAME
Seton Hall will return to action on Thursday, November 21 when it hosts local, non-conference rival Princeton. Tip time is scheduled for 7:00 p.m.

MEDIA
The game will be streamed live by the Pirate Sports Network and will be available for FloCollege subscribers with Ryan Johnston and Phil Stern on the call. As usual, the game will also be available over the airwaves at 89.5 FM WSOU or wsou.net. Lauren Reese and Victor Gonzalez will describe the action on the radio. Live stats will also be available.

WSOU is also airing a post-game "Hall Line" show following its women's basketball games. Be sure to tune in after the final buzzer.

STREAM INFORMATION
The contest will streamed on FloCollege, one of the leading streaming services in the world. Special Seton Hall pricing is available only through this link for fans who want to subscribe to watch Seton Hall events, home and away, as well as all other live events on the FloSports platform. Fans with an .edu school address can purchase a subscription for $6.99 per month, and all other fans can purchase a subscription for $12.50 per month. The non-Seton Hall pricing on FloCollege is normally $29.99 per month.

LAST GAME
Trailing by 10 points with 4:02 remaining, the Pirates closed the game with a 14-3 run, and a pair of free-throws by Savannah Catalon (Mansfield, Texas) with 19 seconds left gave them an improbable 69-68 victory at Cincinnati on Monday.

The swarming Pirates defense forced eight Cincinnati turnovers in the final four minutes and Catalon scored seven of her season-high 20 points in the final run.

Catalon had 20 points, including a pair of three-pointers, her second of which cut The Hall's deficit to one possession with 1:41 left to play. She was also 10-for-10 from the free-throw line. Graduate student Faith Masonius (Spring Lake, N.J.) had a game-high 21 points on 8-for-14 shooting and also had team-highs of five rebounds and four steals.

Seton Hall All-Time vs. the Tigers: Seton Hall leads, 13-9
Last Meeting:
Princeton 75, Seton Hall 71 in 2OT (F) – November 29, 2023 (Jadwin Gym)

AGAINST PRINCETON
Seton Hall and Princeton will lock up for the 23rd time in history on Thursday. The Pirates own a 13-9 all-time series lead, but the Tigers have won five of the last seven contests. Last season, Princeton defeated The Hall in an epic latest chapter of the rivalry, 75-71, in Jadwin Gym in double-overtime.

SCOUTING PRINCETON
Princeton is coming off a 25-5 season a year ago, which included a 13-1 mark in Ivy League play. The Tigers rolled to their fifth-straight Ivy League Tournament championship with a 75-58 victory over Columbia last year. Their season came to an end with a first-round loss to West Virginia in the NCAA Tournament.

Kaitlyn Chen was named a unanimous First Team All-League selection last year, while Ellie Mitchell was named Ivy League Defensive Player of the Year and Second Team All-Ivy. Madison St. Rose earned Second Team All-Ivy honors.

This year, the Tigers were again picked to repeat as Ivy League champions according to the preseason coaches' poll. While Chen and Mitchell graduated, St. Rose returns to anchor a new-look Princeton squad.

Princeton enters Thursday's contest with a 2-2 record which includes victories over BIG EAST foes DePaul and Villanova. Most recently, the Tigers fell at Quinnipiac, 74-66, on Saturday. St. Rose currently leads the team with 17.0 points and 7.3 rebounds per game. In all, three Tigers are averaging in double-figures in scoring.

UP NEXT
Seton Hall will return to action on Wednesday, Nov. 27 when it travels to the Acrisure Holiday Invitational in Palm Springs, Calif. to face national-power USC. Tip time is scheduled for 7:00 p.m. ET. The contest will air on truTV. 89.5 FM WSOU or wsou.net will also carry the game.

​

SETON HALL PIRATES (2-2) vs. VCU RAMS (4-0)

GAME INFORMATION
Date/Time: Wednesday, Nov. 21 • 5 p.m. Eastern
Site: Charleston, S.C. • TD Arena (5,100)
TV: ESPN2 • Jay Alter & Chris Spatola
Online: ESPN.com/watch
Radio: SHU Pirates Mobile App • Gary Cohen & Dave Popkin • SHUPirates.com • Varsity Network App
Satellite: SiriusXM 384 | SXM App 974
Seton Hall All-Time vs. VCU: 2-0

NOTES YOU NEED TO KNOW

• The Seton Hall men's basketball team will hop on a plane for the first time this season as it heads South for the 2024 Charleston Classic where they Pirates will take on VCU on Thursday at 5 p.m. on ESPN2.
• The Pirates are coming off of a historic defensive performance against Wagner where they held the Seahawks to just 24 percent shooting from the floor and 28 points, its fewest points allowed since 1947 when they defeated Panzer College, 51-28, on Jan. 30.
• Seton Hall leads Div. I in scoring defense (46.8 ppg), ranks sixth in FG percentage defense (33.3 pct) and ninth in KenPom defensive efficiency (93.2).
• Head coach Shaheen Holloway's last three teams have finished in the top 33 nationally in KenPom's defensive efficiency rating:

2023-24 (Seton Hall): KenPom No. 33
2022-23 (Seton Hall): KenPom No. 20
2021-22 (Saint Peter's): KenPom No. 25

• Seton Hall has won 17 in-season tournaments in program history and was the runner-up in its first and only other appearance at the Charleston Classic in 2011.
• The Pirates are 2-0 all-time against VCU with the last meeting coming on Dec. 9, 2017 in the Never Forget Tribute Classic at Prudential Center (90-67).
• The first matchup against the Rams was a 69-54 Seton Hall victory in, ironically enough, the first round of the Charleston Classic in then-head coach Kevin Willard's second season.
• Seton Hall assistant coach Rasheen Davis, a veteran DI assistant who has won everywhere he has been, including The Hall, was an assistant coach at VCU from 2015-17 where the Rams went 51-20 and went to two NCAA Tournaments.
• Seton Hall has two Virginia natives on its roster and both are starters; Isaiah Coleman (Fredericksburg) and Chaunce Jenkins (Newport News).
• With the Pirates entering Wednesday's game at 2-2, Holloway has stated that his team's get better as the season goes along and the numbers back that up:

Holloway Record By Month, Last 4 Full Seasons (excluding 2020-21)
November: 11-11
December: 11-13
January: 22-11
February: 19-12
March: 18-4
Nov.-Dec.: 22-24 (.478) Jan.-March: 59-27 (.686)

• Chaunce Jenkins went over the 1,000-point threshold for his career on Wednesday vs. Hofstra as part of an 18-point night and he had a game-high 16 points in the win over Wagner.
• Godswill Erheriene has started the first four games at center for The Hall and finished with six points, six rebounds and a team-best +/- of +10 in 25 minutes against Hofstra.
• Among active players in Div. I, Dylan Addae-Wusu ranks 26th in games played (132), 16th in steals (185) and 44th in assists (368).
• Similar to last season where the Pirates were picked to finish ninth in the BIG EAST preseason coaches poll but went on to finish fourth, Seton Hall was picked to finish 10th in the 11-team BIG EAST in this year's poll.
• Seton Hall's 25 wins last season tied for the fourth-most victories in program history and were the most wins for the Pirates since 2015-16 when they also won 25 games.
• Seton Hall's 13 BIG EAST wins tied for the second-most conference victories in program history with the 2019-20 squad and was one victory shy from tying the 1992-93 team's 14 BIG EAST wins.
• After finishing with 13 BIG EAST victories last season, Seton Hall has won 10 or more BIG EAST games eight times since the league realigned in 2013-14, which is tied for the third most in the conference.
• The Pirates last season were the first BIG EAST team to ever finish at least five games over .500 in conference play and not make the NCAA Tournament.
• Holloway's teams have finished below .500 in conference play just once in six seasons when his first Saint Peter's team went 6-12.

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