Mike took advantage of this site asking for crowdfunding money that maybe would not come in without his efforts.
Any money earned, and it was probably additional money will eventually be added to the school's NIL pot.
So, bottom line, to answer your question this fund, which was matched by the way like no other NIL fund to date (by $35K - $70K) was Mike's way to open a donor base that otherwise would not have existed. Because of Mike's effort we will have as much as $107K to give to the school which probably would have not have happened without Mike's idea.
All credit goes to him and of course you our donors.