Completely disagree.There is no one under the age of 50 for whom Seton Hall appeared on their collegiate radar because of basketball, because we’ve been nationally (and really, regionally) irrelevant since the mid-‘90s. A program must register a span (not a single year) of achievement that includes Final Fours, Elite Eights, etc., to gain any traction in the consciousness of prospective students.
That is different than a modestly successful program — the kind that sweats out every Selection Sunday — adding some additional attractive element to a university being considered by local/regional students whose other options are largely other local, non-flagship state universities or regional private schools. Anyone saying basketball was the differentiator for their choice falls primarily in this category. But it’s been three decades or more since our hoops program made anyone outside that market sit up and take notice. This is an important distinction when we consider what role it plays in attracting students.
Seton Hall out of the Big East, you will see the negative impact.