'I don't know what the solution is': Isaiah Wong's money demands exposed college sports' complicated NIL issue
There is a distinct difference between NIL rights and pay-for-play advocacy and the latter is taking over in college sports
www.cbssports.com
There is a distinct difference between NIL rights and pay-for-play advocacy and the latter is taking over in college sports
By Matt Norlander
College sports' name, image and likeness landscape took on a grenade Thursday night when Miami guard Isaiah Wong's NCAA-approved agent went on record to make a threat, the likes of which had never been said on the record in college sports history.
"If Isaiah and his family don't feel that the NIL number meets their expectations they will be entering the transfer portal tomorrow, while maintaining his eligibility in the NBA draft and going through the draft process," Wong's agent, Adam Papas, told ESPN.
In other words: Pay up or we're out.
What took so long? Athletic directors and coaches have been griping, mostly privately, that something like this was bound to happen. That sound they heard was Pandora's Box cracking allllll the way open, its contents and potential consequences spewing across the NCAA.
"Insanity!" one power-conference coach texted within minutes of the ESPN.com story being published.
Less than 24 hours later, Wong backed off. He will, after all, not enter the transfer portal. Wong will either return to Miami or he will remain in the NBA Draft and pursue a pro career. (He's considered a fringe prospect.)
The context: Wong, who just completed his third season with Miami, helped guide the Hurricanes to a surprise Elite Eight run where they lost to eventual national champion Kansas. Fast-forward to April 23. Coveted Kansas State transfer Nijel Pack picks Miami. In a first, billionaire Miami booster John Ruiz co-announces Pack's decision while also disclosing the business terms of his transfer. Pack agreed to a two-year deal worth $800,000 — and a car — to play for Miami (Ruiz's alma mater). Never had an announcement like this been done. Obviously, Wong noticed. He'd already signed an inferior NIL deal with LifeWallet, Ruiz's company. Wong was set to make less than a would-be future teammate who didn't contribute a single thing to Miami's first Elite Eight run in program history.
Understandably, Wong wanted more. Apparently he'll be getting it. The gambit worked, even if Wong's bluff also kind of got called. This will freak out coaches even more.
Wong had the agency to leave Miami if he didn't get more money. The program was caught in the middle of this. College players aren't beholden to playing contracts because they are not professional athletes and they don't have unions. Wong holding his talent over Miami's head while engaging in a public stand-off with a billionaire who is not endorsed by or officially affiliated with Miami basketball is an NCAA nightmare. This is exactly what has so many across college sports spooked. What kind of future are we looking at here? In an unintentional way, Wong brought to light maybe the single biggest and most vexing problem facing the NCAA.
However, if you think this is an isolated incident, it's time to come out of the caves. By choosing to go public with his gripe, Wong has only exposed a reality that has existed for decades: under-the-table brokering to keep, or lure, college talent. In the here and now, what Wong is doing is no different than what is legally (though in some ways questionably) happening elsewhere, just without the publicity or transparency.
You might have missed it, but what Wong did Thursday also happened earlier in the week in much quieter fashion at Wichita State. Craig Porter Jr. averaged 7.3 points, 4.9 rebounds and 3.6 assists for an underperforming Shockers team last season. Like most on Wichita State's roster, as the program lagged all season in NIL initiatives, Porter recently announced he was going to transfer.
Then Wichita State announced an NIL collective on Tuesday. That same day Porter announced he was staying at the school. Wonder why!
"The change of heart for Porter is directly tied to the arrival of Armchair Strategies, which has worked quickly to put together a package for him to profit on his name, image and likeness," according to a report from the Wichita Eagle.
The threat worked.
Many highly touted transfers are seeking the bag in similar fashion. Nearly a dozen sources told CBS Sports that 2022 transfers such as Kendric Davis (committed to Memphis), Norchad Omier (Miami), Tyrese Hunter, Baylor Scheiermann, Johni Broome, K.J. Williams, Kevin McCullar and Kenneth Lofton Jr. have all sought significant money deals. Although it might not be the primary reason for every one of them, the notion of being recruited to earn hundreds of thousands of dollars helped push all these high-end players into the portal. It's certainly driving their agents to be aggressive; the commission on some of these deals, sources told CBS Sports, is in the double-digit percentage range.
For these guys, the NBA is either saying 'no' or is saying 'not yet,' so, 'I need to put myself in a place to make the next best professional decision for me, and that is to transfer,'" a coach involved in recruiting one of the players above told CBS Sports. (Coaches are not permitted to speak publicly about unsigned players of theirs.)
That coach also said another one of the players mentioned above is shopping a price of $300,000 for his name, image and likeness rights to pair with his commitment to a school. Multiple sources told CBS Sports that another one of the transfers listed above has an agent who has told schools recruiting him that he believes his client deserves more money than what Nijel Pack received to play at Miami. In essence, if you are a school not willing to align yourself with a company or companies willing to pay north of $400,000 for this player, don't bother.
"It wasn't, this is how it might be. It was, 'This is how it's going to be,'" one power-conference coach who was looking to recruit that player and spoke with the player's agent told CBS Sports. "I just needed to hear it for myself."
Said another coach involved in recruiting that player: "How it went with my assistant was, 'I'm going to come in and you have to give a competitive offer of what he's worth and there will be no renegotiating.'"
Yet another player listed above, according to sources, had a representative lie to other schools about how much money he was being offered in an effort to raise that player's potential NIL deal. Three coaches involved in the recruitment conferred with each other to suss out what was happening.
"Some of this is liar's poker," one veteran coach who was previously involved in that recruitment said.