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NIL Ideas

The real target needs to be corporate sponsorships and deep pocket alumni (you’ll never raise $2M annually off autograph sessions) but we can supplement the fund nicely with multiple fan events throughout the year…

1) fanfest
2) signed team memorabilia
3) top golf outing / affordable golf outing
4) facility tour with team meet and greet
5) end of year banquet at venue like Mayfair farms
6) game watches/selection Sunday event
7) merchandise (hats, shirts, sweatshirts)

There are other neat events that I’ve seen done at other schools that unfortunately are not feasible for seton hall. For example, Kansas will have players be guest bartenders/appearances at “The Wheel.” There is nothing remotely like that at seton hall.
 
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Also, I don’t understand exactly how this works but I’ve recently learned there is an NIL component to these preseason multi team events. Apparently the host venue or sponsors (not sure who) are making contributions to collectives to entice teams to accept their invites. It was explained to me as an incentive for premier teams to choose their event over another (no different than how it’s used in recruiting).

@walshtrips have you heard about this? This could be another thing we could explore.
 
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I also wouldn’t be surprised if we begin to see some variation of these off season scrimmages (similar to the NJIT game) that have a NIL component.

Hypothetically, if the seton hall and Rutgers collectives partnered to rent out a gym and have a blue (Team Walker) vs red (Eric legrand foundation) scrimmage with teams coached by charity representatives. Split ticket revenue between charities and players. You could even mix up the rosters if you wanted to keep intensity down.
 
I also wouldn’t be surprised if we begin to see some variation of these off season scrimmages (similar to the NJIT game) that have a NIL component.

Hypothetically, if the seton hall and Rutgers collectives partnered to rent out a gym and have a blue (Team Walker) vs red (Eric legrand foundation) scrimmage with teams coached by charity representatives. Split ticket revenue between charities and players. You could even mix up the rosters if you wanted to keep intensity down.
You are probably right that this is where this stuff goes, but am I the only one who dislikes that conceptually? Why would anyone want to divert $ from charitable organizations like Team Walker or the LeGrand foundation, which helps people who actually need it?
 
The thing is we need to attract new people. How do we go about that? Number of events, new events, etc mean nothing if we're still bringing in the same customers. The guy who is giving 5K now because that's what he can afford isn't magically going to give 20K because of new events. How do we get the recent graduate to give $100. How do we get the graduate from 5 years ago to give $50 per month. 1,000 people giving $500 per year plus the heavy hitters should keep us competitive.
 
The thing is we need to attract new people. How do we go about that? Number of events, new events, etc mean nothing if we're still bringing in the same customers. The guy who is giving 5K now because that's what he can afford isn't magically going to give 20K because of new events. How do we get the recent graduate to give $100. How do we get the graduate from 5 years ago to give $50 per month. 1,000 people giving $500 per year plus the heavy hitters should keep us competitive.
Also we are at the point of Sheeran era graduates having to step up and 98% of them hate the school.
 
Also, I don’t understand exactly how this works but I’ve recently learned there is an NIL component to these preseason multi team events. Apparently the host venue or sponsors (not sure who) are making contributions to collectives to entice teams to accept their invites. It was explained to me as an incentive for premier teams to choose their event over another (no different than how it’s used in recruiting).

@walshtrips have you heard about this? This could be another thing we could explore.
Haven't heard about this. I've suggested that we approach the Rock for NIL support, as they directly benefit from increased attendance. I don't know the terms of the contract between SHU and the Rock, but I imagine the Rock would benefit greatly by adding 1,000 to 2,000 more fans at each game.
 
The real target needs to be corporate sponsorships and deep pocket alumni (you’ll never raise $2M annually off autograph sessions) but we can supplement the fund nicely with multiple fan events throughout the year…
The bulk of the money would come from wealthy alumni and corporations. I believe crowdfunding the lower level supporters would add $300K to $500K to the kitty, if managed well. We should see a big improvement in this area fairly soon.
 
I also wouldn’t be surprised if we begin to see some variation of these off season scrimmages (similar to the NJIT game) that have a NIL component.

Hypothetically, if the seton hall and Rutgers collectives partnered to rent out a gym and have a blue (Team Walker) vs red (Eric legrand foundation) scrimmage with teams coached by charity representatives. Split ticket revenue between charities and players. You could even mix up the rosters if you wanted to keep intensity down.
Mixing of rosters would be interesting.
 
Haven't heard about this. I've suggested that we approach the Rock for NIL support, as they directly benefit from increased attendance. I don't know the terms of the contract between SHU and the Rock, but I imagine the Rock would benefit greatly by adding 1,000 to 2,000 more fans at each game.
I do believe the Wells Fargo Center/Comcast Spectator gives Villanova NIL support. And now likely all 6 Philly schools with the new annual Big 5 event hosted there.
 
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Haven't heard about this. I've suggested that we approach the Rock for NIL support, as they directly benefit from increased attendance. I don't know the terms of the contract between SHU and the Rock, but I imagine the Rock would benefit greatly by adding 1,000 to 2,000 more fans at each game.
Seems logical. Would be interesting to know much money Prudential Center made during the 2020 season compared to the other seasons. If that delta is substantial that's the pitch.
 
Hall Ball has raised almost $800,000 in 5 months, and likely another $100K with the Beefsteak. Add in what HHOD has raised and things aren't bad at all. Soon fans will be introduced to NIL changes that will improve communication and programming, enabling us to generate more support.

It's not the number of fundraisers we have, it's the quality that matters. Too many events and we're likely to experience donor fatigue.

It's always darkest before the dawn. KEEP THE FAITH AND KEEP ON SUPPORTING!

GO PIRATES!!!
 
Hall Ball has raised almost $800,000 in 5 months, and likely another $100K with the Beefsteak. Add in what HHOD has raised and things aren't bad at all. Soon fans will be introduced to NIL changes that will improve communication and programming, enabling us to generate more support.

It's not the number of fundraisers we have, it's the quality that matters. Too many events and we're likely to experience donor fatigue.

It's always darkest before the dawn. KEEP THE FAITH AND KEEP ON SUPPORTING!

GO PIRATES!!!
Question becomes is this sustainable, not just here but around the country. Yeah some guy might throw a non deductible $100K into the pot the first year or two, but can that happen every year?

I see it as sustainable if you have a guy with a corporation giving these players the money and calling it a marketing expense. I don't see individuals making non tax deductible payments working out long term.

I think the best way to do it would be have donors pay a true non profit like Team Walker, then our athletes would have to do some services for Team Walker and get paid through there.
 
Hall Ball has raised almost $800,000 in 5 months, and likely another $100K with the Beefsteak. Add in what HHOD has raised and things aren't bad at all. Soon fans will be introduced to NIL changes that will improve communication and programming, enabling us to generate more support.

It's not the number of fundraisers we have, it's the quality that matters. Too many events and we're likely to experience donor fatigue.

It's always darkest before the dawn. KEEP THE FAITH AND KEEP ON SUPPORTING!

GO PIRATES!!!
The counter argument is that events drive engagement and helps fan develop a sense of ownership over the program. Outside of George Kurtz none of our alums could own a professional sports franchise, but in a weird way this new era of college sports gives the average Joe fan an opportunity to be part of the ownership group for high major sports program.

College football and college basketball are run by collectives and the fans run the collectives.
 
The counter argument is that events drive engagement and helps fan develop a sense of ownership over the program. Outside of George Kurtz none of our alums could own a professional sports franchise, but in a weird way this new era of college sports gives the average Joe fan an opportunity to be part of the ownership group for high major sports program.

College football and college basketball are run by collectives and the fans run the collectives.
Delusional people yes...But reality is when you own a professional sports franchise and you see the building filled up, I'm sure every owner light up green $$$$. There's no potential financial gain, in any way, shape or form. But if the average Joe fan gets off on this stuff, exploit it.
 
There will be plans released soon regarding members of the program interacting with the fanbase. Then it will be up to us to take advantage of that interaction.

That will be a part of the news released Thursday evening.
 
Question becomes is this sustainable, not just here but around the country. Yeah some guy might throw a non deductible $100K into the pot the first year or two, but can that happen every year?

I see it as sustainable if you have a guy with a corporation giving these players the money and calling it a marketing expense. I don't see individuals making non tax deductible payments working out long term.

I think the best way to do it would be have donors pay a true non profit like Team Walker, then our athletes would have to do some services for Team Walker and get paid through there.

The counter argument is that events drive engagement and helps fan develop a sense of ownership over the program. Outside of George Kurtz none of our alums could own a professional sports franchise, but in a weird way this new era of college sports gives the average Joe fan an opportunity to be part of the ownership group for high major sports program.

College football and college basketball are run by collectives and the fans run the collectives.
Really I think you need both. I think most programs probably have a couple of people that consider a six-figure donation, even if they can't write it off, something of a rounding error.

For the rest of us, you need events like the autograph signing and the Beefsteak Dinner to engage us. I'm a supporter of players profiting from NIL but not as it currently exists. That said, I would be more likely to support -- if I had the means -- if I'm getting something in return even if the price is a premium.

Maybe someday that Kadary Richmond autograph you got on Saturday is worth what you paid to get into the signing.
 
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Hall Ball has raised almost $800,000 in 5 months, and likely another $100K with the Beefsteak. Add in what HHOD has raised and things aren't bad at all. Soon fans will be introduced to NIL changes that will improve communication and programming, enabling us to generate more support.

It's not the number of fundraisers we have, it's the quality that matters. Too many events and we're likely to experience donor fatigue.

It's always darkest before the dawn. KEEP THE FAITH AND KEEP ON SUPPORTING!

GO PIRATES!!!
But that is all gone and we need it again for next year
 
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