I am going to start to post some details and will add more info in the days to come.
The NIL is being run by Eric Liebler, president of 3G Marketing. Eric is the person that Jerry Carino wrote about as noted below.
Liebler is a two-time Hall grad who served as a manager and later a staff assistant with the men’s hoops program under Tommy Amaker. He is president of G3 Marketing, a firm that specializes in connecting athletes and fans. This past year he brokered NIL deals for Jared Rhoden and Kadary Richmond with Topps Trading Cards.
One of G3 Marketing’s specialties is coordinating camp experiences with pro athletes like Karl-Anthony Towns and Dak Prescott, among others. In Seton Hall basketball’s case, Liebler said, “we’d like to be able to fund camps free to kids in underserved communities utilizing the entire team.”
In other words, Seton Hall’s players will help run a hoops camp in Newark and get paid for it. The scope of this — how many camps there are and how much money the players could earn, potentially — depends on the financial backing.
“We’re looking for financial sponsors, corporate and individual,” Liebler said. “Ideally, there’s a mix.”
A second concept in the pipeline is hosting a “Fan Fest” type of event in the fall.
“The players would come and they would provide services with autographs and (things like) a 3-point contest, a dunk contest, and they would be compensated for that day,” Colantoni said.
In addition, Colantoni said, “I would like for these kids to be able to speak to high schools and elementary schools and that is part of what they are being compensated for.”
Like their counterparts at Rutgers, these Seton Hall alums want to avoid a Ruiz situation – “that’s pay-for-play, and that’s not what we want to do,” Colantoni said. Unlike the Rutgers movement, they are not a collective. Liebler is looking for grads and fans like Colantoni, who co-founded a law firm, to help sponsor these events run by G3 Marketing.
“It’s a little bit of a passion project because I went to Seton Hall and it’s nice to be able to bring some deals to the players and be able to give back to the community with a camp,” Liebler said.
For starters, their respective alma maters’ athletic departments cannot be involved per New Jersey law. Newman and Liebler are in communication with athletic department compliance officials to make sure they don’t get anyone in hot water, but that’s the extent of it.
Secondly, for the time being at least, they can only accommodate so many student-athletes. They have to make choices on how to allocate resources. At Seton Hall, it will start with men’s basketball.
The NIL is being run by Eric Liebler, president of 3G Marketing. Eric is the person that Jerry Carino wrote about as noted below.
For Seton Hall alums, another approach
The dynamics are different at Seton Hall, with a fraction of the alumni base and no football. That said, the NIL is an influence in high-major basketball, and Eric Liebler has experience with it.Liebler is a two-time Hall grad who served as a manager and later a staff assistant with the men’s hoops program under Tommy Amaker. He is president of G3 Marketing, a firm that specializes in connecting athletes and fans. This past year he brokered NIL deals for Jared Rhoden and Kadary Richmond with Topps Trading Cards.
One of G3 Marketing’s specialties is coordinating camp experiences with pro athletes like Karl-Anthony Towns and Dak Prescott, among others. In Seton Hall basketball’s case, Liebler said, “we’d like to be able to fund camps free to kids in underserved communities utilizing the entire team.”
In other words, Seton Hall’s players will help run a hoops camp in Newark and get paid for it. The scope of this — how many camps there are and how much money the players could earn, potentially — depends on the financial backing.
“We’re looking for financial sponsors, corporate and individual,” Liebler said. “Ideally, there’s a mix.”
A second concept in the pipeline is hosting a “Fan Fest” type of event in the fall.
“The players would come and they would provide services with autographs and (things like) a 3-point contest, a dunk contest, and they would be compensated for that day,” Colantoni said.
In addition, Colantoni said, “I would like for these kids to be able to speak to high schools and elementary schools and that is part of what they are being compensated for.”
Like their counterparts at Rutgers, these Seton Hall alums want to avoid a Ruiz situation – “that’s pay-for-play, and that’s not what we want to do,” Colantoni said. Unlike the Rutgers movement, they are not a collective. Liebler is looking for grads and fans like Colantoni, who co-founded a law firm, to help sponsor these events run by G3 Marketing.
“It’s a little bit of a passion project because I went to Seton Hall and it’s nice to be able to bring some deals to the players and be able to give back to the community with a camp,” Liebler said.
Thorny issues
Liebler acknowledges the concerns that revolve around these enterprises.For starters, their respective alma maters’ athletic departments cannot be involved per New Jersey law. Newman and Liebler are in communication with athletic department compliance officials to make sure they don’t get anyone in hot water, but that’s the extent of it.
Secondly, for the time being at least, they can only accommodate so many student-athletes. They have to make choices on how to allocate resources. At Seton Hall, it will start with men’s basketball.
