The little we know about LaVar Ball shoe sales sounds pitiful
By
Mark W. Sanchez
May 8, 2017 | 2:00pm
“If you can’t afford the ZO2’S, you’re NOT a BIG BALLER!” LaVar Ball wrote upon the release of his son’s first sneakers. One weekend in, it sounds like the world has a Big Baller shortage.
The $495 shoe — a price so ludicrous that it draws stories like these, which is Ball’s intention in the first place — has been on “sale” since Thursday, as well as the other gear the Ball patriarch is hawking as his oldest son, Lonzo, prepares for next month’s NBA draft. There are no solid figures yet on how the shoe is performing, but the little that is available does not bode well for a sneaker whose only draw may be its outrageous price, a gimmick that can wear off.
Appearing on Fox Sports 1’s “Undisputed” on Monday, LaVar, whose trumpets know no end, was elusive and careful with his words whenever he was asked about the sneakers’ debut. He repeatedly dodged attempts by Skip Bayless to obtain any type of sale figures.
About five minutes into the interview, Ball offered the slightest bit of insight.
“I’ll give you a vague ballpark,” he said. “How bout 495.”
“You’ve had 495 orders?” Bayless asked.
“At least,” Ball offered, unclear about whether that baseline figure encompassed the entirety of sales from the Big Ballers website or just the signature sneaker.
What the website Nicekicks could glean from the figures was even less generous. On the first day of sales, when the shoes were on every website because of their price tag and hype was at its theoretical high, the Big Baller site recorded a total of 328 total transactions, according to Nicekick’s calculations — which includes the entirety of the site’s inventory.
From following the order numbers and inventory levels, the site tallied the Balls took in $157,685 on their debut. Which is a significant number, but a far cry from the billion LaVar Ball has mapped out on the goal, and a far cry from the millions they would rack up if Lonzo Ball signed with one of the main sneaker brands.