The Masters - A Brand Unlike Any Other

[CT Pirate]

With Hall hoops depressing and the market in the dumper, Masters week comes at the right time. I am 0-25 in the lottery for tix. Being a retired ad/brand guy, I can't be there but I can write about it (take my mind off investments) The Masters is the gold star in sports branding. None better. My piece takes a look at how this brand is constantly nurtured and grown year over year. (The Hall might learn a thing or two from it) Enjoy the tourney. Here's the link: https://www.linkedin.com/pulse/masters-brand-unlike-any-other-bill-field-qw7ie

 

[Section112]

Great article. Been lucky enough to go there twice. Unlike any other is so true! Tremendous place. Pristine. Patrons are all great unless they are in the merch store - lol. Top experience. Find a way to get there and just do it.

 

[HALL85]

Excellent piece Bill. Have had the opportunity to go once and it is quite special and unique. The one thing that really struck me was the elevation changes on many of the holes. But Augusta is also about contrasts: An exclusive course that gets very little play with a non-descript town of strip malls outside its gates; 18 holes of natural beauty with an incredible syetem of technology beneath to control the conditions of the fairways; the players personal caddies wearing those white jumpsuits that were originally worn by local black caddies that worked the tournament and provided invaluable tips on playing the greens.

There is nothing like Augusta and The Masters. The year I attended there were tornados and damaging storms that came through the night before the opening round. We lost power and trees were down where we were staying in Aiken, SC up the road. Got to Augusta in the morning and you couldn’t fine a stray pine cone on the ground.

 

[shu09]

One of the best weeks of the year. All the great traditions and beauty of the tournament, and the sign that it's finally golf season here in the northeast (although it doesn't feel like it this week!).