Contributing my money to "pay athletes" was a hard pill to swallow when the NCAA announced its NIL guidelines in June of 2021. When we view NIL in a vacuum, it seems unfair that athletes are receiving a free education and profiting from their NIL. The reality is that college athletics and college athletes don't exist in a vacuum. College athletes have been creating revenue for universities and the NCAA for decades. Enabling athletes to monetize their contribution makes perfect sense.
A good athletic team provides benefits to the university, and community, which far outweigh the cost of a $2M to $3M NIL budget. Study after study have shown that the benefits of a good athletic team trumps the costs associated with the program. Benefits include increased enrollment, increased admission standards, a better campus life, increased alumni donations, and branding that couldn't be bought with money alone.
A well funded NIL program will enable Seton Hall to compete with Top 25 teams easier than it's been in the past. Excellent facilities are great, but they don't move the needle like they did in the past. We all agree that the NCAA should be doing more - with less reliance on alumni and fans, but we have to play the hand we've been dealt.
Seton Hall witnessed a tremendous economic boost in 1989 when we went to the NCAA championship game, and again when we won the Big East Tournament in 2016.
Supporting NIL should not be viewed in a vacuum, you're supporting the entire Seton Hall community. The next time you consider whether to support, take a broader view as to how you're contribution is impacting the university.
Onward Setonia!
A good athletic team provides benefits to the university, and community, which far outweigh the cost of a $2M to $3M NIL budget. Study after study have shown that the benefits of a good athletic team trumps the costs associated with the program. Benefits include increased enrollment, increased admission standards, a better campus life, increased alumni donations, and branding that couldn't be bought with money alone.
A well funded NIL program will enable Seton Hall to compete with Top 25 teams easier than it's been in the past. Excellent facilities are great, but they don't move the needle like they did in the past. We all agree that the NCAA should be doing more - with less reliance on alumni and fans, but we have to play the hand we've been dealt.
Seton Hall witnessed a tremendous economic boost in 1989 when we went to the NCAA championship game, and again when we won the Big East Tournament in 2016.
Supporting NIL should not be viewed in a vacuum, you're supporting the entire Seton Hall community. The next time you consider whether to support, take a broader view as to how you're contribution is impacting the university.
Onward Setonia!
The Importance of College Athletic Programs to Universities
The Importance of College Athletic Programs to Universities. College athletics programs represent a multibillion dollar industry and are integrally linked to school branding and reputation. And while individual sports programs -- even in Division I schools -- don’t necessarily turn a profit, the...
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