check out the DMA map here:
https://www.mediamarketmap.com/market-map/
Atlanta, detroit, cleveland, st louis, charlotte, raliegh pittsburgh, nashville are the initial hit list based on top 30 DMAs, but there are limited schools even in the considerstion set, and most stink.
Detroit Mercy (Detroit)
Davidson (Charlotte)
St Louis (St Louis)
Duquesne, Robert Morris (Pittsburgh)
Belmont, Lipscomb (Nashville)
Clear winners based on latest basketball success here are Davidson and Belmont
Based on the next 30 top dmas you get:
UMBC, Morgan st, coppin st, loyola (Baltimore)
VCU (Richmond)
Old Dominion (Norfolk)
Canisuis (Buffalo)
Then if you go to the 70th DMA you get Dayton, the team that best fits from a basketball perspective.
obviously teams like Detroit wont be a big draw despitw the big market. so if i had to make my top list given DMA and basketball prowess (off top of my head) id go:
1)Davidson
2)Belmont
3)VCU
4)Dayton
5)Detroit
6) St Louis
7)Pitt/Baltimore schools
8)ODU (wont accept)
however id need to see more research about the specific audiences and profits these teams bring in