As a brand pro and a huge sports fan, it's fun when your two passions collide. The decline of Bill Belichick's "brand" has been fascinating to watch - like a trainwreck or car crash. He's become a cartoon character. Motivated me to write a piece on why he needs to take back his brand. https://www.linkedin.com/pulse/bill-belichick-sabotaging-his-brand-legacy-bill-field-exfhe