It is what it is. I get it and understand it, but it still feels like a slap in the face right now, given how poorly operated the athletic department has appeared and how poorly performing the basketball team has been.
I'd also contend that this would feel a lot easier to swallow if our per game ticket prices weren't as high as they already are. Again, I understand the why behind it but the value proposition of buying tickets to attend these games is not compelling enough for an increasing number of folks. Disregarding the secondary market, most Division I college basketball games can be attended for $20 or less per ticket. We are well north of that, not even factoring in the obnoxious food prices and the cost of parking.
They had years to develop a proper priority points system, or real alumni ticket holder benefits, or....anything, really. If they want to raise their mandatory donations and pricing of tickets, than I hope to see a return of season ticket holder events, fan events, meet and greets, etc come back into the fold without being pillaged for those separately. Again, grant me SOMETHING for being a season ticket holder besides buyers remorse.