Sha's Public Persona - Turning Over a New Leaf Recommendations

[CT Pirate]

One of the imperatives for future Hall hoops success (both the team and Sha) is for Sha to rebuild/remake his public persona. His approach doesn't work in today's new hoops world. Being a PR professional, here are some recommendations i would give him if I were his PR handler

Open Up/Be More Approachable.

Many (press, fans, backers) feel disconnected with Sha. He comes off as know it all and standoffish in many settings. He needs to open up and be accessible. One aspect is better reading the room.

Stop Doing Everything

He tries to do far too much. He can't possibly do everything. His assistants feel like the very definition of "yes" men. He needs to learn the subtle art of relinquishing control without losing authority. Micromanagers rarely succeed in business.

Stress Positive/Alleviate Negative/Smile Sometimes

His public posture and body language is awful at times. This is especially true in press conferences. He looks like he is miserable and makes all of us feel the same way. It is always a downer feel. (Yes, last year was a deep dive of negativity) Can't help but think his players feel this too. I saw a lot of tuning him out last year.

I equate what Sha needs to do with what Tom Coughlin faced with Giants. He totally remade his personality/outward approach without compromising his coaching and core principles. Two Super Bowls later and he's loved and revered. Wasn't always the case.

 

[Piratz]

I agree there are similarities and for Tom Coughlin it was basically an intervention. And that was with a coach coming off consecutive playoff appearances, lol.

It seems like Sha is getting a mulligan for last year and there has not been an intervention of any sorts. Also, where's the check and balance for him at SHU? Felt? The President/BOR who are their own mockery right now? He runs the place. Let's hope there have been some lessons learned after that abomination last year and this turns out to be a surprisingly good year. And by that I mean, let's be respectable. That would be a massive improvement.

Or next summer will be a different story for him and he could be on the Ewing Track.

 

[MBF72]

One of the imperatives for future Hall hoops success (both the team and Sha) is for Sha to rebuild/remake his public persona. His approach doesn't work in today's new hoops world. Being a PR professional, here are some recommendations i would give him if I were his PR handler

Open Up/Be More Approachable.

Many (press, fans, backers) feel disconnected with Sha. He comes off as know it all and standoffish in many settings. He needs to open up and be accessible. One aspect is better reading the room.

Stop Doing Everything

He tries to do far too much. He can't possibly do everything. His assistants feel like the very definition of "yes" men. He needs to learn the subtle art of relinquishing control without losing authority. Micromanagers rarely succeed in business.

Stress Positive/Alleviate Negative/Smile Sometimes

His public posture and body language is awful at times. This is especially true in press conferences. He looks like he is miserable and makes all of us feel the same way. It is always a downer feel. (Yes, last year was a deep dive of negativity) Can't help but think his players feel this too. I saw a lot of tuning him out last year.

I equate what Sha needs to do with what Tom Coughlin faced with Giants. He totally remade his personality/outward approach without compromising his coaching and core principles. Two Super Bowls later and he's loved and revered. Wasn't always the case.

I'd add, too, subtle elocution advice.

 

[HallLine69]

Sha is who he is. I wouldn't expect much of a change, if any. My faith in him has been shaken but I am still behind him.

 

[The_Hall]

I agree there are similarities and for Tom Coughlin it was basically an intervention. And that was with a coach coming off consecutive playoff appearances, lol.

It seems like Sha is getting a mulligan for last year and there has not been an intervention of any sorts. Also, where's the check and balance for him at SHU? Felt? The President/BOR who are their own mockery right now? He runs the place. Let's hope there have been some lessons learned after that abomination last year and this turns out to be a surprisingly good year. And by that I mean, let's be respectable. That would be a massive improvement.

Or next summer will be a different story for him and he could be on the Ewing Track.

nobody will care until the league steps in. which they might. it's dog eat dog now.

 

[shu67]

If he is winning this would all be a moot point and not discussed.

 

[radecicco]

Totally agree.

If he is winning this would all be a moot point and not discussed.

Totally agree.

 

[radecicco]

Totally agree.

If he is winning this would all be a moot point and not discussed.

Totally agree.

 

[CT Pirate]

I agree there are similarities and for Tom Coughlin it was basically an intervention. And that was with a coach coming off consecutive playoff appearances, lol.

It seems like Sha is getting a mulligan for last year and there has not been an intervention of any sorts. Also, where's the check and balance for him at SHU? Felt? The President/BOR who are their own mockery right now? He runs the place. Let's hope there have been some lessons learned after that abomination last year and this turns out to be a surprisingly good year. And by that I mean, let's be respectable. That would be a massive improvement.

Or next summer will be a different story for him and he could be on the Ewing Track.

Interesting juxtaposition with the Ewing Track! Hope we don't go down that "track"

 

[IronKaz1]

he obviously proved he can coach in his previous stop, and his 2nd year here, he has it in it, just needs to get the right ingredients ... St Peters wasnt a fluke, maybe if he won game 1, but 2, then 3 it shows he knows how to do X's and O's so I have faith just needs to $$$ Find his guys