People with connections and a love for the school who should be good at raising revenue (donations) and engagement from the fan base. People like Woj and Dana O'Neill obviously have extensive journalism experience and will be adept at communicating the message to fans/alumni. AND, you need someone to handle the NIL negotiations with transfers and current players. This is full-time work and should not be handled by the Head Coach who has enough on his plate.
Getting Dana at Nova and Woj at St Bonaventura is huge. Thankfully we have Fanta who donates a lot of time to our NIL events and Bob Ley who donates his time and money to build the Center for Sports Media. Imagine if someone at that level joined our team.
By the way, Peter King was announced as a Professor at the Center for Sports Media.