I disagree. I love Sha and he is the right man for the job, but there is no way he can look anyone in the eye and say " I have done everything in my power to encourage fans to donate towards NIL." His last social media post regarding Hall Ball was probably in January. Is he 100% to blame absolutely not, but he could definitely do more.. Other coaches(Cooley, Pikell, Bruce Pearl to name a few) openly endorse their school's collectives consistently. You can't mention Hall Ball in January and expect people to just start making donations now. You need to be consistent. Has he personally reached out to season ticket holders and expressed his need for help? I haven't seen it. He should be blowing it up on his social media. He or one of his staff members/or Felt need to be at every big alumni event talking about NIL. Start with the Many are One gala.
To take it a step further unless I'm wrong I didn't see not one video from Holloway or a men's bball player encouraging people to donate towards the program or even the practice facility for Giving Day. If they can't take a few seconds to express the need for help how can you expect people to donate?
It sucks NIL is something he has to deal with but if he wants more money he has to be more aggressive and interact with the fan base and get some money. He has to be better in that regard. The definition of insanity is repeating the same things and expecting different results. He was ill prepared for NIL this whole year, what is he dong different this time around?