Agreed. Selling the opportunity and selling the Head Coach still has a big role in this IMO.
FWIW, someone sent me something from Trilly today that projected Creighton as having $7M in NIL next year, inclusive of course of how they allocate the projected revenue sharing, which he said would put them near the top of the league.
Also, Braziller has an article today behind a paywall about St John's NIL. Someone sent me a clip from the article they were able to access which says that SJU does not have a player making over $1M this year, but has 5 players making several hundred thousand to high-six figures. Again, I don't know the accuracy or legitimacy behind the numbers, because that contradicts what's been reported here by some concerning Kadary.