Blah, blah, blah. This is what every generation says about the ones that follow them, and these kids' grandchildren will be saying it about the generations that smirk at them, too. The players are waking up and grabbing the same agency over their lives and careers that traditional college students have, and it's certainly their right to do it.
I won't pretend that many of them don't have people in their ears and encouraging them to do things that aren't ultimately in their best interest. Other kids will make choices that seem smart at the time and turn out not to be. If their becomes a critical mass of transfers that ultimately prove to be ill-fated, I think you'll see a backlash to the process and more and more kids opt to stay where they are, once they realize that the grass isn't always greener somewhere else. Or perhaps it just becomes the new normal. One thing that is dead, however, is the idea that these kids are indentured servants who make a binding choice at 17 locking them down for the next four years, or that they exist to serve a system. That's all over.