We'll see. I don't know nearly enough yet to really make a good determination, the kind I want to stick to. That's really just my initial impulse on this.
On its face,it's got the classic earmarks of a "For Competitive Advantage" violation, which is supposed to be at the heart of such NCAA violation jurisdiction. But they did reach well beyond their scope in the Penn State matter (and I loathe Penn State, but...) and wound up with serious egg on their face, mostly because as ugly as it was, it wasn't really a case of "for competitive advantage."
Now, factor in the reality that many of the Power 5 schools have been making noise about breaking away from the NCAA, and administrating its own governance over competition and championships, and I do think you'll see the NCAA tread very carefully here. All of these schools know in today's situation that there they go but for the grace of God, and the NCAA also isn't going to be too inclined to snuff out any cash-cow programs when it knows there is already a lot of sentiment among these schools to ditch the NCAA altogether. On the other hand, these are the kind of slam-dunk violations those sorts of penalties were made for.
It's gonna be interesting, one way or another. But prepare yourself to feel very unsatisfied when this is all over.